Interviews and Features

Explore our speaker interviews here!

Paddy Herridge

Interview

Describe yourself in three words please

Corporate PR professional

 

Why is crisis communications important to you?

Crisis comms is important because it helps organisations navigate uncharted waters at the most critical times – the decisions made during a crisis can make or break a reputation.

 

What basic steps can we take to improve our crisis communications?

Prepare for the worst – understanding the risks that face your organisation and preparing for them is the best approach to crisis management.

 

What would you say is your greatest success story to date is?

Any success is a combination of a happy client, a protected brand and a group of stakeholders who feel adequately informed about and supported in the crisis situation.

Giles Brown

Interview

Describe yourself in three words please

Media monitoring professional

 

Can you give a short introduction to your role and organisation?

I help build strategic alliances with clients and partners so they can better understand social data and its impact on reputation. Social360 is a specialist monitoring provider combining leading edge search and human intelligence to provide organisations with accurate and actionable information.

 

Why is crisis communications important to you?

We have been involved in many crisis situations and understand what executives who are running communications need in those critical moments. Our data is extremely important so the right decisions can be taken.

 

What basic steps can we take to improve our crisis communications?

Focus on the narrative content first as opposed to just the numbers. Knowing the numbers will not solve the crisis.

 

What would you say is your greatest success story to date is?

Helping teams manage a crisis is difficult to view as a “success” but we know the work we do makes a huge difference

Lucy Kennon

Interview

Describe yourself in three words

Pragmatic, Resilient and Methodical

 

Can you give a short introduction to your role and organisation?

TfGM co-ordinates the delivery of public transport across Greater Manchester. We do this by investing in transport services and facilities, and delivering transport policies set by the Greater Manchester Mayor and Greater Manchester Combined Authority (GMCA). Our mission is ‘Making travel easier in Greater Manchester’.

My role is to lead the development of corporate resilience arrangements for TfGM ensuring we:

  • Build resilience into our business as usual activities;
  • Can respond quickly and effectively to major emergencies and disruption on the transport network when they occur; and
  • Continue to deliver our critical functions.

I also represent TfGM at the Greater Manchester Resilience Forum (GMRF), the multi-agency strategic group that co-ordinates joint preparedness activities, my job is to ensure that transport issues and capabilities are reflected in these arrangements.

 

What would you say is your greatest success story to date is?

I’m really proud of how ‘Team TfGM’ responded in the aftermath of the Manchester Arena Terrorist Attack in May last year. It was by far the biggest, most complex and most protracted incident we’ve ever responded to, testing our resilience arrangements to the max…. #WeStandTogether  #ILoveMCR

Work aside……my daughter (who’s 6 and questions everything!), is probably my biggest success story!